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10 Food Logos With Sneaky Hidden Messages

Are your favorite food logos trying to tell you something?

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The sign above an entrance to a Wendy's fast food restaurant in downtown Manhattan.Roman Tiraspolsky/Shutterstock


The Wendy’s fast food chain was named after founder Dave Thomas’ daughter. She also appears in the company’s friendly logo—but there’s one more family member hidden in the picture. Take a closer look at the redhead’s ruffled collar and you’ll see the word “mom.”

(See what Wendy looks like in real life!)

2 / 10
Large Baskin Robbins logo signage on white wall.Kevin Khoo/Shutterstock

Baskin Robbins

If you didn’t already know that Baskin Robbins offered 31 flavors, the logo offers you another clue. The magic number is hidden in the curve of the “B” and the stem of the “R.” Pick up one (or two) of the 31 flavors to make a cool ice cream dessert.

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Female hand holds Toblerone chocolate on the Matterhorn mountain background in Switzerland. Youproduction/Shutterstock


The Toblerone candy company was started in Bern, Switzerland, a city famously associated with bears. According to legend, the city of Bern owes its name to a furry hibernator. When you look closely, you might be able to see a little something bruin in the company’s mountain logo.

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Burger King Restaurants logoVytautas Kielaitis/Shutterstock

Burger King

The Burger King logo gets right to the point! The words “Burger” and “King” are two juicy hamburgers nestled in the middle of two buns. (Probably the chain’s iconic sesame seed buns.) If the logo has your mouth watering, head to the drive thru and order something from Burger King’s secret menu.

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Exterior view of Subway RestaurantSettawat Udom/Shutterstock


The Subway logo does its pointing with two hidden arrows. The first letter and the last letter of the name symbolize the entrance and exit of—you guessed it—a subway. These Slow Cooker Meatball Sandwiches will give you all the taste of the food court staple without going to the mall.

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Tostitos brand cheese queso dip on display on a grocery store supermarket shelf. melissamn/Shutterstock


You won’t believe you didn’t notice this one before. The two “T”s in the center of the logo on Tostitos chips, salsas and dips are two people munching on chips. The “I” between them is a bowl of salsa at a table. Awesome!

Make some salsa to go with your next bag of Tostitos—here are our freshest recipes.

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Hershey’s Kisses

The logo on every package of Hershey’s Kisses gives a little bit of love to everybody who buys a bag. An extra kiss is cleverly tucked in between the “K” and the “I.” You have to tilt your head a little to get it—just like a real smooch.

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Twix cookie bars isolated on white background. bestv/Shutterstock


In the dot of the “I” in the Twix logo, there are two tiny Twix bars to subtly highlight the company’s left Twix/right Twix campaign. Get your Twix fix in a super-size with these Chocolate Caramel Cracker Bars.

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Heap of various brand chewing or bubble gum including Orbit, Dirol, Eclipse, Stimorol, Wrigley Spearmint and DoublemintRoman Samokhin/Shutterstock

Orbit and Eclipse

You don’t need to be a rocket scientist to chew on some gum, but you might to decipher the logos. In the Orbit logo, the “O” is half dark and half light to symbolize the day and night of the Earth’s orbit. Look closely and you’ll see a solar eclipse is hidden in the Eclipse logo.

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Heinz tomato ketchup at the hypermarket in Putrajaya, Malaysia. Faiz Zaki/Shutterstock


Every bottle of Heinz ketchup highlights the company’s “57 Varieties”—but apparently the “57” doesn’t have much to do with the number of products the Heinz company makes. Founder Henry John Heinz’ lucky number was “5” and his wife’s lucky number was “7.” That adds up! Here are the homemade French fries you’ll want to serve with your ketchup.

Cathryn Jakicic
Cathy Jakicic has written about everything from business and bacteria to beads and baking in her career —but she greatly prefers the last two. She is a baker and a crafter and loves to try new recipes for both.

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