Cinnamon Toast Crunch Is Rolling Out a Cereal-Inspired Seasoning Blend

You can use Cinnadust to top toast, bagels and even ice cream!

If you ask me, cinnamon and sugar is one of the most classic flavor combos on earth. It’s at the heart of some of the world’s best treats, like cinnamon rolls, as well as the icon breakfast cereal, Cinnamon Toast Crunch. There’s something about the vanilla-sugar sweetness and spicy cinnamon that just works.

Now, there’s more than one way to add sparkle to breakfast. That’s because Cinnamon Toast Crunch is officially making a Cinnadust seasoning blend!

What Is Cinnadust?

Cinnadust is exactly what you imagine it might be. It’s a blend of sugar and cinnamon, plus hints of vanilla and the flavor of graham crackers to really give that Cinnamon Toast Crunch oomph. This “seasoning blend” comes in a plastic shaker that would be at home in anyone’s spice cabinet.

The label suggests that you can shake the Cinnadust on toast, cookies, ice cream and more—but we bet you can come up with more than a few other uses for this delicious blend. How about a bagel with a cream cheese schmear and a sprinkling of Cinnadust? Or homemade pancakes with a Cinnadust swirl?

Cinnadust also seems like the perfect thing to shake on top of a bowl of warm, buttery popcorn or liven up a baked sweet potato. You could even get really wild and sprinkle Cinnadust on a bowl of Cinnamon Toast Crunch!

Where Can I Buy Cinnadust?

You don’t have to wait long for Cinnadust, because it will be available exclusively at Sam’s Club on September 1, 2020. Non-Sam’s members don’t need to worry, though. Cinnadust is also going to be available at more stores in early 2021.

In the meantime, cinnamon-and-sugar lovers can scratch that itch with other fun products like Cinnamon Toast Crunch coffee creamer.

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Krista Garcia
Writer, blogger, content creator. I specialize in food and travel, plus digital commerce and the retail industry. Based in Portland, Oregon after a very long time spent in NYC.