Watch Out, LaCroix, There’s a New Sparkling Water in Town
Looks like PepsiCo is making a run for the millennial market with a new line of fun and delicious sparkling waters.
Photo: via facebook.com/bublywater
There’s a new sparkling water in town, and it’s looking like it could be stiff competition for the popular, and oftentimes unpronounceable LaCroix. Meet bubly from PepsiCo, set to hit shelves later this month—with no artificial flavors, no sweeteners and no calories.
Available in eight flavors, limebubly, grapefruitbubly, strawberrybubly, lemonbubly, orangebubly, applebubly, mangobubly and cherrybubly, the drinks will be available in 12-oz. cans (eight and 12 packs) and 20-oz. single-serve bottles.
Every flavor has bright and colorful packaging with unique smiles for each, plus a greeting on the tab (“Hey u,” “hiii,” and “yo”), as well as messages on the can (“I feel like I can be open around u,” “hold cans with me,” and “love at first phssst”). The drinks are marketed toward millenials, the generation with an oft-cited love of avocado toast, brunch, and of course, sparkling water.
“We created bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful and relevant manner that is unlike anything we’ve seen in the sparkling water category today,” said Todd Kaplan, Vice President, Water Portfolio – PepsiCo North America Beverages.
This isn’t PepsiCo’s first strive toward a more health-conscious portfolio of beverages. LIFEWTR, a pH-balanced water with electrolytes, was also added PepsiCo’s water portfolio after being launched a year ago.
“This is an exciting addition to our PepsiCo portfolio, which is why we’re committed to make bubly one of our biggest product launches to date,” Kaplan said. Look out for bubly‘s TV debut during the Academy Awards on March 4th, and at a supermarket near you!